AZRUT ships Shopify Plus and lifts checkout conversion 22% in one quarter.

Premium D2C Lifestyle Brand

Shopify PlusLiquidReactNode.jsGraphQL
Premium D2C Lifestyle Brand

About Project

A lifestyle brand outgrew a basic Shopify theme and scattered apps. AZRUT delivered a custom Shopify Plus storefront, checkout optimizations, and integrations for inventory, reviews, and analytics.

Project Details

Industry
Retail & D2C
Duration
4 months
Team Size
5 Members
Location
United States
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Challenge

Checkout abandonment rose after traffic spikes and the theme could not support merchandising experiments. Apps conflicted on script load, inventory sync lagged, and marketing lacked flexible landing templates. The brand needed a performant Shopify Plus build without replatforming.

Solution

AZRUT rebuilt the theme with Online Store 2.0 sections, optimized checkout extensions, and a disciplined app stack. We integrated ERP inventory, reviews, and server-side analytics, then ran experiment hooks so growth teams could test offers without developer bottlenecks.

Service Provided

Shopify Plus theme & checkout UX
App stack rationalization & integrations
Performance & CRO instrumentation
Launch & ongoing support
Outcome

Final Outcome

The brand runs a faster Shopify Plus store with cleaner integrations. Checkout conversion improved within one quarter, merchandising ships tests weekly, and ops trusts inventory accuracy during promotions.

22%
Checkout conversion lift
85+
Mobile speed score
-18%
Cart abandonment

Implementation Process

How do we Implement the Project?

The development sprints are the key to the success of the project. They are the milestones that we follow to ensure the project is on track and to the satisfaction of the client.

1
Month
  • Requirements Analysis & Store Architecture
  • Defined catalog, checkout, and integration requirements with merchandising and ops stakeholders.
2
Month
  • Theme Build & Checkout Extensions
  • Built OS 2.0 theme, cart UX, and checkout extensions focused on trust signals and speed.
3
Month
  • Integrations & Performance Tuning
  • Connected inventory, reviews, and analytics; trimmed scripts to improve mobile performance scores.
4
Month
  • Launch, Experiments & Ongoing Support
  • Launched with CRO baselines, experiment slots, and post-peak tuning from sales and funnel data.

Technology Stack

We Used Modern stack, maintainable architecture

We choose technology based on product needs, delivery speed, scalability, security, and maintainability

  • Shopify Plus
  • Liquid
  • React
  • Node.Js
  • GraphQL

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