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AZRUT rebuilds a retail marketing site and lifts mobile conversion 28% in 90 days.
National Retail Brand

About Project
A national retailer’s marketing site was slow on mobile and hard for teams to update. AZRUT redesigned the experience, rebuilt for Core Web Vitals, and delivered a CMS workflow marketing could run without developer queues.
Project Details
Challenge
The public site scored poorly on Core Web Vitals, bounce rates climbed on mobile, and campaigns waited days for developer help. Brand and performance goals conflicted with a rigid template stack. The retailer needed a faster front end, clearer UX, and a publishing model marketing could own.
Solution
AZRUT ran UX discovery, rebuilt the site on a modern front-end stack, and optimized assets, caching, and critical rendering paths. We integrated a headless CMS with preview workflows, component libraries, and analytics so teams could launch pages and measure conversion without redeploying code.
Service Provided
Final Outcome
The retailer launched a faster, easier-to-run marketing site. Mobile conversion improved within the first quarter, editors ship campaigns same-day, and Core Web Vitals moved into the green across key templates.
Implementation Process
How do we Implement the Project?
The development sprints are the key to the success of the project. They are the milestones that we follow to ensure the project is on track and to the satisfaction of the client.
- Requirements Analysis & Experience Design
- Audited analytics, defined UX priorities, wireframes, and a component system aligned to brand and SEO goals.
- Front-End Rebuild & Core Web Vitals
- Rebuilt pages in Next.js, optimized LCP and CLS, and validated scores on real devices and networks.
- CMS Integration & Editor Workflows
- Connected headless CMS with previews, roles, and reusable blocks so marketing could publish independently.
- Launch, Measurement & Ongoing Support
- Launched with A/B hooks, conversion dashboards, and post-launch tuning from live traffic data.
- Requirements Analysis & Experience Design
- Audited analytics, defined UX priorities, wireframes, and a component system aligned to brand and SEO goals.
- Front-End Rebuild & Core Web Vitals
- Rebuilt pages in Next.js, optimized LCP and CLS, and validated scores on real devices and networks.
- CMS Integration & Editor Workflows
- Connected headless CMS with previews, roles, and reusable blocks so marketing could publish independently.
- Launch, Measurement & Ongoing Support
- Launched with A/B hooks, conversion dashboards, and post-launch tuning from live traffic data.
Technology Stack
We Used Modern stack, maintainable architecture
We choose technology based on product needs, delivery speed, scalability, security, and maintainability
- Next.Js
- React
- TypeScript
- Node.Js
- AWS
- Vercel
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