Consumer Wellness Brand
A wellness brand juggled separate CMS, storefront, and loyalty tools. AZRUT engineered a headless D2C platform with unified customer profiles, subscriptions, and analytics across channels.
Marketing, commerce, and loyalty lived in siloed systems with duplicate customer records. Subscription changes failed silently and campaigns could not personalize off purchase history. The brand needed one headless stack that could scale SKUs and content without plugin conflicts.
AZRUT designed a headless architecture with a shared customer graph, commerce APIs, and a Next.js storefront. We integrated subscriptions, email, and warehouse feeds, then layered event analytics so retention teams could act on cohort behavior in near real time.
The wellness brand runs one D2C platform for content, commerce, and loyalty. Repeat purchases rose, subscription churn dropped, and teams personalize campaigns from a single customer view instead of CSV exports.
Implementation Process
The development sprints are the key to the success of the project. They are the milestones that we follow to ensure the project is on track and to the satisfaction of the client.
Technology Stack
We choose technology based on product needs, delivery speed, scalability, security, and maintainability
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