Role Overview

We are looking for a result-oriented Digital Marketing Expert who can build Azrut’s online presence, generate qualified international leads, and improve brand visibility across search engines, social media, and digital advertising platforms.

The ideal candidate should have hands-on experience in SEO, content marketing, performance marketing, LinkedIn marketing, email campaigns, marketing analytics, and conversion optimisation.

Key Responsibilities

• Develop and execute digital marketing strategies targeting the US, UK, UAE, and other international markets.

• Generate qualified leads for IT staff augmentation and software development services.

• Plan and manage Google Ads, LinkedIn Ads, Meta Ads, and retargeting campaigns.

• Conduct keyword research and implement on-page, off-page, and technical SEO activities.

• Improve website rankings, organic traffic, domain authority, and lead conversions.

• Create content strategies for service pages, landing pages, blogs, case studies, and social media.

• Manage Azrut’s LinkedIn company page and other relevant social media channels.

• Build and optimise landing pages for specific technologies, industries, and customer segments.

• Execute email marketing, lead-nurturing, and remarketing campaigns.

• Work closely with sales and lead-generation teams to improve lead quality and conversion rates.

• Monitor website performance using Google Analytics, Google Search Console, Tag Manager, and other analytics tools.

• Analyse campaign performance and optimise cost per lead, conversion rate, and return on marketing investment.

• Conduct competitor research and identify new digital marketing opportunities.

• Maintain accurate weekly and monthly marketing performance reports.

• Support online reputation management, directory listings, partnerships, and digital PR activities.

Required Skills

• Search Engine Optimisation

• Google Ads and LinkedIn Ads

• Performance Marketing

• Content Marketing

• Social Media Marketing

• Email Marketing and Marketing Automation

• Lead Generation

• Landing Page Optimisation

• Conversion Rate Optimisation

• Google Analytics and Search Console

• Keyword and Competitor Research

• CRM and Campaign Reporting

• Basic understanding of HTML, websites, and tracking tools

• Strong written and verbal English communication

Preferred Tools

Google Analytics, Google Search Console, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEMrush, Ahrefs, HubSpot, Mailchimp, Apollo, Canva, WordPress, Microsoft Clarity, and CRM platforms.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 3-6 years of hands-on digital marketing experience.

• Proven experience generating B2B leads through digital channels.

• Experience marketing IT services, SaaS products, software development, or staff augmentation services is preferred.

• Strong understanding of international B2B audiences, particularly the US and UK markets.

• Ability to independently plan, execute, measure, and optimise campaigns.

• Strong analytical, content-planning, and problem-solving skills.

• Ability to work with sales, design, content, and development teams.

Key Performance Indicators

• Marketing-qualified leads generated

• Cost per qualified lead

• Organic website traffic growth

• Search engine keyword rankings

• Landing page conversion rate

• LinkedIn engagement and follower growth

• Email open and response rates

• Paid advertising return on investment

• Lead-to-meeting conversion rate

• Contribution to sales pipeline and revenue

What We Offer

• Opportunity to build the digital marketing function of a growing technology company.

• Exposure to international B2B markets.

• Freedom to test and implement new marketing strategies.

• Performance-based career growth.

• Collaborative and entrepreneurial work environment.